This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from mrkilts.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some cookies installed on your device. Additionally, as you browse the Site, we collect information about the web pages or products you view, websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this as “Device Information.”
We collect Device Information using the following technologies:
- Cookies – Data files placed on your device or computer that may include an anonymous unique identifier. For more details and to disable cookies, visit www.allaboutcookies.org.
- Log files – Track actions on the Site and collect data such as IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
- Web beacons, tags, and pixels – Electronic files that record browsing activity on the Site.
Additionally, when you make a purchase or attempt to make a purchase, we collect certain information, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This is referred to as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information to:
- Process payments and fulfill orders (including shipping, invoicing, and order confirmations).
- Communicate with you.
- Screen orders for potential fraud or risk.
- Provide you with marketing offers and promotions in line with your preferences.
We use Device Information to:
- Screen for fraud and potential risks (such as identifying suspicious IP addresses).
- Improve and optimize our Site through analytics on customer behavior and engagement.
- Assess the effectiveness of our advertising campaigns.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use it as described above. For example:
- We use Shopify to power our online store. Learn how Shopify handles Personal Information here: Shopify Privacy Policy.
- We use Google Analytics to understand how our customers use the Site. Learn more about how Google uses your Personal Information here: Google Privacy Policy. You can opt-out of Google Analytics here: Google Analytics Opt-Out.
Additionally, we may share Personal Information to comply with applicable laws, respond to legal requests, or protect our rights.
BEHAVIORAL ADVERTISING
We use your Personal Information to provide targeted advertising or marketing content that we believe may interest you. For more information on how targeted advertising works, visit the Network Advertising Initiative (NAI).
You can opt-out of targeted advertising using the links below:
- Facebook – Facebook Ad Settings
- Google – Google Ad Settings
- Bing – Bing Ad Preferences
You can also opt out through the Digital Advertising Alliance’s opt-out portal: DAA Opt-Out.
DO NOT TRACK
Please note that we do not alter our data collection and usage practices when we detect a Do Not Track signal from your browser.
YOUR RIGHTS (EUROPEAN CUSTOMERS)
If you are a European resident, you have the right to access the personal information we hold about you and request corrections, updates, or deletions. To exercise this right, please contact us at [email protected].
Additionally, if you are a European resident, we note that we process your information to fulfill contracts (such as processing an order) or pursue legitimate business interests. Please be aware that your information may be transferred outside Europe, including to Canada and the United States.
DATA RETENTION
We maintain your Order Information for our records unless you request its deletion.
MINORS
The Site is not intended for individuals under the age of 18.
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons.
CONTACT US
For any questions about our privacy practices or to make a complaint, please contact us by email at [email protected].